Security label printing software – Secure NFC Tag Management Software trackmatrix.com

TrackMatriX® NFC is an innovative security label printing software. Our NFC & qr code generator software is ideal for product authentication, brand protection & traceability. Click to know more.

Aside from preventing counterfeiting, a large number of use cases for NFC tags is for marketing and informational purposes wherein the data behind the tag will need to be updated or changed regularly. This might be because the tag is connected to an asset or campaign and the asset details will need updating. NFC tags need to be linked to software which can then modify the end data. This is called tag management software and this is what TrackMatriX® offers.

While the data on the tag doesn’t change, the target website can be modified at any point as often as required via the tag management system. TrackMatriX® features a built-in custom landing page builder for you to create consumer engagement campaigns.